Pop is apparently eating itself so quickly that the tiniest smidgen of information about the latest slight variation on the formula can spoil the surprise.

So when someone spirals into despair or compartmentalizes the omnipresent calls of no spoilers then what's there to say other than to point out, it's probably a pun on "follicle"?

Annoying, isn't it? Maybe it should have had more spoiler warnings. Or maybe the fundamental problem is the way in which the internet turns everything into an undifferentiated slurry of gossip.